LSC Design Becomes Warehaus May 30, 2017
LSC Design Changes Name to Warehaus and Takes Business to National Market
Award-winning, York-based architecture and design firm launches new name and brand to grow national clients while keeping headquarters local.
YORK, Pa. – LSC Design, an award-winning architecture and design firm in York, Pennsylvania, is proud to announce a new name – Warehaus – as part of a new brand launch strategically developed over the last several months as the company continues to expand its impact in the national market, while keeping its headquarters based in York. “Warehaus resonates in all markets both regionally and nationally and that’s important as we continue to expand outside of our local market,” said Mark Gerner, president of LSC Design, now Warehaus. “No matter where we are working, our brand will represent high quality, hardworking, innovative and thoughtful design.”
The name Warehaus was inspired by a combination of the firm’s industrial roots and company culture. Many of LSC Design’s first projects were warehouses; the company operates in a redesigned warehouse; and the flexible, collaborative and inspiring nature of a warehouse is reflective of the company culture that is continuing to grow. The spelling of “haus” is a collective tip of the hat to the company’s roots in Central PA.
The new brand was developed through a series of intensive workshops hosted in York, Pennsylvania, and Brooklyn, New York. During the workshops, LSC Design team members explored the unique strengths that led to the company’s regional success as well as what the future holds for the national market. “This rebranding is a result of the effort of the incredibly talented professionals we have on our team, and our united effort to lead this company to achieve even greater success in the future,” said Robert Kinsley, CEO of LSC Design, now Warehaus. “We’re excited for the future but it’s important to know that York, Pennsylvania will remain our home. We’re very proud to be a part of this community.”
Over the past year, LSC Design has added many employees from all over the country including California, Texas, Michigan, as well as locally. The growth and job opportunities are expected to continue to grow. “We are building something incredibly unique, and professionals from all over the nation are relocating to York, Pennsylvania to be a part of it,” said Gerner. “We’re melding the incredible talents that already exist in our community and region with talents from across the country. The result is a diverse and agile team that continually strives for excellence.”
In addition to the new name, the rebranding includes a new logo, website and even an improved interdisciplinary team approach to project execution. This new strategic approach will deepen the firm’s process for discovering the intent of a client and offering a solution that fits their core challenge or goal, and offers clients an interactive, personal experience that improves efficiencies. “The creative and innovative thinking behind our design is what makes us different,” adds Gerner. “We strive to uncover the true intent of a project. For instance, if you’re building a school, your intent is for students to learn, so let’s talk about creating an environment that promotes education with everything from furniture to lighting. That same thoughtful approach is used with all of our projects, regardless of the industry. That makes this much more than a brand launch. It’s the next evolution of LSC Design.”
Warehaus, formerly LSC Design, is an award-winning architecture and design firm based in York, Pennsylvania. The firm was originally founded in 1980 as Land Survey Consultants. Since then, the company has evolved to offer architecture, site design and engineering, structural engineering, interior design, 3D scanning, building sciences, historic preservation, master planning, sustainable design consulting, BIM coordination, and spec writing and code consulting services. In 2015, the company was recognized as a “Best Place to Work” and one of the “Top 250 Privately Held Companies” by the Central Penn Business Journal. To learn more about Warehaus, visit www.warehausae.com.